Direct beneficiaries
Approximately 850 participants from Romania’s ethnic communities and communities of immgrants and refugees, such as volunteers, members of folkloric ensembles, professional artists, cultural mediators, VIPs etc.
30,000 visitors from Sighisoara and the surrounding vicinity.

Indirect beneficiaries
7,000 foreign tourists.
5,000 Internet users;
One million television watchers, radio listeners and newspaper readers both domestic and abroad.